Five Reasons Consumers are Unbanked
For many people – especially those of us working in the financial services industry – it can be difficult to understand why someone would not have a bank account (or if they do, why they would still...
View ArticleCredit Unions Set Sights on Payment Competitors to Attract Underserved Hispanics
We get asked often why a firm focused on Hispanic outreach is based in Iowa, a state many consider less-than-diverse. In fact, the Hispanic population in our home state more than doubled from 2000 to...
View ArticleWalmart is After Your Untapped Market, Hispanics
I don’t think many of us were surprised to hear of Walmart’s unveiling of a new checking account with an $8.95 monthly fee and no overdraft or returned check fees. After all, the writing has been on...
View ArticleVideo: Targeting the Hispanic Consumer for Growth
I recently appeared on an episode of the CU Broadcast to discuss the Hispanic market opportunity for credit unions. The host, Mike Lawson, and I talked through quite a few topics, most notably how...
View ArticleBuilding the Foundation First
By Guest Blogger Michael Adams, Vice President of Marketing and Public Relations at Greater Iowa Credit Union In working with Coopera, we have found it important to get the structural components in...
View ArticleWorth Fighting For
By Guest Blogger Oscar Porras, Community Liaison at Maps Credit Union Outreach to the Hispanic community in the U.S. will be an essential part of any credit union’s future success. The 2010 U.S. Census...
View ArticleIt’s Never Too Early To Start
There’s no better time than the present to begin preparing for 2012’s month-long celebration of the Hispanic heritage and culture, Hispanic Heritage Month. Credit unions across the country found ways...
View ArticleReloadable Cards Offer ‘Foot in the Door’ to Hispanic Market
The following is an excerpt of a newly released white paper by Coopera’s Miriam De Dios covering the potential for reloadable prepaid cards in the Hispanic market. If you’d like a copy of the full...
View ArticleEverything’s Big in Texas (Especially the Hispanic Market)
Hispanics continue to be an important group for many of America’s states. Thanks to the newly published 2011 Hispanic Opportunity Report, commissioned by the Texas Credit Union League (TCUL), we...
View ArticleAre Hispanics Really ‘Emerging?’
The 2010 U.S. Census revealed that one in six U.S. residents is Hispanic, and among children, it’s one in four. By 2050, analysts predict that statistic will soar to one in three. When you look at the...
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